This body of work focuses on the creative development, branding, and promotion of the River's athletics and major campus events through digital content, motion graphics, and experiential design—blending sports marketing aesthetics with student-centered storytelling to drive attendance, spirit, and campus pride.

Highlights include:

Athletics hype graphics, LED screen visuals, motion content, and social campaigns

Creative direction for signature initiatives such as River Madness

Event branding systems, flyers, reels, posters, signage, and experiential layouts

Intramural sports branding, club identity development, and tournament promotion

Student-facing guides and onboarding content connecting students to athletics and campus life

This work transforms games and events into branded experiences that build pride, participation, and belonging across the River community.